For over 100 years, Dempster’s has been nourishing the well-being of Canadians with bread. When they decided to help Canadians nourish their well-being beyond the kitchen, we launched a campaign inspiring Canadians to dedicate time to themselves. To relax, indulge in a treat, stay healthy, be creative, or do whatever we need to do to give something back to ourselves. Because when we do, we all feel our best so we can be better parents, friends, and family members. We positioned Dempster’s as Canada’s number one brand that nourishes families both in and out of the kitchen.