No one grills better than a dad in a backyard. To position Maple Lodge Farms products as the sausages of the summer, we launched the “Grill like a dad” BBQ contest on Instagram. The rules were simple: show us how you grill like a dad and tag Maple Lodge Farms to be entered for a chance to win a BBQ and a Maple Lodge Farms prize pack.

The beauty of the contest was in the submissions. Maple Lodge Farms’ Instagram page was flooded with hilarious embodiments of BBQ dads—decked out in fake moustaches, cheesy sneakers, and gloriously over-the-top grilling gear.

The contest amassed tons of share-worthy submissions and enough grill dads to give away a BBQ for every long weekend of the summer.